I don’t remember when I first came across the idea of ‘retail therapy’, but the idea has disturbed me for some time. For those who haven’t heard of it before, ‘retail therapy’ is a term to describe shopping when you need cheering up. If you’re feeling a bit down or depressed, then you go to the mall and make some ‘comfort buys’ to improve your mood.
According to Wikipedia, retail therapy was first used as a term in the 1980s with the first reference being this sentence in the Chicago Tribune of Christmas Eve 1986: “We’ve become a nation measuring out our lives in shopping bags and nursing our psychic ills through retail therapy.”
There’s now a website called ‘Retail Therapy’ hosting fashionable clothes for all shapes and sizes. Our local civic mall invites shoppers with these words: For those yearning for some retail therapy, Canberra’s City Centre offers an innovative retail experience at the Canberra Centre. It’s even a selling point for real estate near our city: The centre of Canberra is also a few minutes walk offering fabulous retail therapy , award winning dining experiences, vibrant funky cafes and… The lists could go on, throughout our nation and in many wealthy countries around the world.
There’s something profoundly disturbing about thinking that buying more and more stuff will cheer us up. Are we really happier for having the latest, fastest, shiniest, brightest, hippest. Of course not. It’s out of fashion before it’s out of warranty! I came back from camping and got disturbed about all the clutter. I’d lived just fine without so many things in the tent, so why do I need more and more now! I got a little depressed about it, so what did I do? I bought another tarp and another tent! (Actually there are good reasons for this, but the point still stands.) More stuff does not equal more satisfaction.
I worry too that I can be quick to spend on myself, buying things that I don’t really need, to the neglect of those in great need. We support a number of families in Kenya and in India. They’re all living well below what we’d call the poverty line. For the most part I think they know genuine contentment, but I’m sure it wouldn’t cross their minds to earn money simply to spend it on trivia when they’re feeling down. Food, clothes, school – if they can cover these things then they’re doing well.
Yesterday I received an invitation from the Oaktree Foundation to Live Below the Line, living on $2 a day, to tackle extreme poverty. I reckon if you’re feeling a little aimless, need a little cheering up, then living below the line will do a whole lot more for you and others, than some self-indulgent retail therapy. Or perhaps when the department stores are seducing you to part with your cash or go deeper into credit card debt, you could consider contacting TEAR or Compassion or World Vision or Médecins Sans Frontières or a similar group, and get into some generosity therapy instead.
Food for thought!